The Becoming of a Virtuoso

The film series of “Art to Art” manifests GIADA’s pursuit of art; each of the episodes tells a story between GIADA and an exceptional artist who is deeply connected with the brand.The Becoming of a Virtuoso is the first episode of the series telling the path of Claudio Silvestrin, designer of GIADA global boutiques.

Claudio Silvestrin

GIADA Architect

Tracing the origin of Silvestrin’s inspirations through the four most representative works of the architect – Neuendorf Villa in Spain, Torino Outlet Village in Turin, Rocca Sinibalda Castle in Rieti, and GIADA global flagship store in Milan.

The film shows the evolution of Claudio's creativity and the common ground between the artist and GIADA: the pursuit of art and beauty.