GIADA pursues an ongoing commitment in support of Biblioteca Nazionale Braidense, one of the most important public libraries in Italy, housed in one of Milano’s most beautiful historic buildings.
In 2017, two never-before-published letters by writer Alessandro Manzoni were donated to the Braidense National Library during the presentation of the spring-summer 2018 collection inside the Brera Picture Gallery.
In 2018, It in fact donated two lots of autographed letters by Francesco Hayez on the occasion of the Fall-Winter 2018/19 fashion show. At GIADA’s 2019 Spring Summer Fashion Show, the brand donated funds to support the restoration of the Sala di Lettura of the Biblioteca Braidense. The restoration of this room will allow the preservation of a cultural treasure, the heritage of a building that among the centuries has hosted people belonging to culture, and has safeguarded the knowledge of art and philosophy.
At the end of the 2019 Fall Winter fashion show, a new donation was announced for the renewal of the lighting system in the old rooms of the Biblioteca, including Sala Maria Teresa, Sala Lettura and Sala Cataloghi.